Cookie Policy
Last Update
April 2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide information to site owners.
How We Use Cookies
We use cookies for the following purposes:
- Essential cookies – required for core website functionality
- Performance and analytics cookies – help us understand how visitors use our site
- Functionality cookies – remember your preferences
- Booking related cookies – to support our appointment booking system
Cookies We Use
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They include cookies that:
- Enable page navigation
- Support security and accessibility
- Allow forms to function correctly
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|---|---|
| comment_author_url | Used to track the user across multiple sessions. | Session |
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Booking System Cookies
We use a partner app Timely to manage our appointments.
Timely may set cookies or similar technologies to:
- Enable the booking process
- Remember your session while making an appointment
- Ensure the system functions securely
These cookies are essential for booking services through our website.
Analytics Cookies
We may use analytics tools (such as Google Analytics) to collect anonymous information about how visitors use our website.
This helps us improve performance and user experience.
Functionality Cookies
These cookies allow the website to remember choices you make (such as preferences or previously entered information).
Third-Party Cookies
Some cookies may be set by third-party services embedded on our site, such as:
- Booking platforms
- Embedded content (e.g. maps or social media)
- Plugins used to improve website performance or features
We do not control these cookies directly.
Managing Cookies
You can control and/or delete cookies as you wish:
- You can set your browser to block or alert you about cookies
- You can delete cookies already stored on your device
- You can manage your preferences via our cookie consent banner
Please note that disabling certain cookies may affect website functionality, especially booking features.
Consent
When you first visit our website, you will be asked to consent to the use of non-essential cookies.
You can withdraw or change your consent at any time.
Changes to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page.
Contact Us
If you wish to raise a concern regarding the cookie policy of our website, please contact us via email:
hello@metalfatiguepiercing.com